3. WHAT COOKIES ARE USED ON OUR SERVICES?
Section 3 and section 4 of this Cookie Policy apply only to Cefirus’s websites and applications where there is no Cookie Declaration or in case Cookie Declaration malfunctions and wouldn’t enable you to properly manage your cookie preferences.
Below we list the different types of cookies we and our service providers may use on the Services.
Essential Cookies. These cookies are essential to the operation of our service in order to enable you to move around it and to use its features. Without these cookies services you have asked for, such as accessing secure areas of a website or paid for content, cannot be provided. We also use cookies to help prevent fraudulent use of login credentials. These cookies are essential for using the Services and therefore cannot be turned off without severely affecting your use of it.
Performance Cookies. Performance cookies, which often include analytics cookies, collect information about your use of this Services and enable us to improve the way it works. For example, performance cookies show us which are the most frequently visited pages on our website, allow us to see the overall patterns of usage on the Services, help us record any difficulties you have with the Services and show us whether our advertising is effective or not. We also use cookies to help you navigate within our website and travel back to pages.
Functionality Cookies. In some circumstances, we may use functionality cookies. Functionality cookies allow us to remember the choices you make on the Services and to provide enhanced and more personalized features, such as customising a certain webpage, remembering if we have asked you to participate in a promotion and for other services you request, like watching a video or commenting on a blog. All of these features help us to improve your visit to the Services. In particular, Functionality Cookies on the Services include Session Cookies which will remember preferences you have selected during the session (like games you enter in the cart), and Preference Cookies which are placed to remember your preferences like language preferences or currency you use on our Services. The maximum period after which these cookies expire is 12 months.
Targeting or Advertising Cookies or Similar Technologies. We partner with third party ad networks to manage our advertising on other sites. Our partners may use tracking technologies to collect information about your activities on this and other websites to provide you targeted advertising or content based upon your interests and help us measuring the effectiveness of such ads. In particular, we may use Google Adwords, Doubleclick, Sizmek Versatag, Yandex.Metrica, Twitter Pixel or Facebook Pixel and other similar technologies. For information about how you can opt out see point 4 below.
Analytics Cookies. We use analytical tools such as Google Analytics, Google Optimize, Matomo, Hotjar or internal technologies to collect information about how visitors use our Services. For example, we can track different events like which Cefirus web pages or emails from us you actually opened and which links you clicked or analyse the traffic on our website. We use it to optimize our communications with you, to evaluate how our Services are being used, compile statistical reports on website activity and create a profile of aggregated visitors. In case of Google Analytics the information about your use of the website and your IP address is transmitted to Google Inc. through Google Analytics component. To opt out of being tracked by Google Analytics across all Cefirus Services visit http://tools.google.com/dlpage/gaoptout.
Social Plugin. On some of our websites we may use plugins from social media platform, such as “Like” button from Facebook. In such case your browser will send that social media platform information about the web page you visited, your IP address, and browser-related information. This occurs regardless of whether you clicked on the button or not. You can use content blocking solutions (built-in in your browser or as a separate add-on) to prevent loading such plugins.