3. WHAT COOKIES ARE USED ON OUR SERVICES?
Below we list the different types of cookies we and our service providers may use on the Services.
Functionality Cookies. In some circumstances, we may use functionality cookies. Functionality cookies allow us to remember the choices you make on the Services and to provide enhanced and more personalized features, such as customising a certain webpage, remembering if we have asked you to participate in a promotion and for other services you request, like watching a video or commenting on a blog. All of these features help us to improve your visit to the Services. In particular, Functionality Cookies on the Services include Session Cookies which will remember preferences you have selected during the session (like games you enter in the cart), and Preference Cookies which are placed to remember your preferences like language preferences or currency you use on our Services. The maximum period after which these cookies expire is 12 months.
Targeting or Advertising Cookies or Similar Technologies. We partner with third party ad networks to manage our advertising on other sites. Our partners may use tracking technologies to collect information about your activities on this and other websites to provide you targeted advertising or content based upon your interests and help us measuring the effectiveness of such ads. In particular, we may use Google Adwords, Doubleclick, Sizmek Versatag, Yandex.Metrica, Twitter Pixel or Facebook Pixel and other similar technologies. For information about how you can opt out see point 4 below.
Analytics Cookies. We use analytical tools such as Google Analytics, Google Optimize, Matomo, Hotjar or internal technologies to collect information about how visitors use our Services. For example, we can track different events like which Cefirus web pages or emails from us you actually opened and which links you clicked or analyse the traffic on our website. We use it to optimize our communications with you, to evaluate how our Services are being used, compile statistical reports on website activity and create a profile of aggregated visitors. In case of Google Analytics the information about your use of the website and your IP address is transmitted to Google Inc. through Google Analytics component. To opt out of being tracked by Google Analytics across all Cefirus Services visit http://tools.google.com/dlpage/gaoptout.
Social Plugin. On some of our websites we may use plugins from social media platform, such as “Like” button from Facebook. In such case your browser will send that social media platform information about the web page you visited, your IP address, and browser-related information. This occurs regardless of whether you clicked on the button or not. You can use content blocking solutions (built-in in your browser or as a separate add-on) to prevent loading such plugins.